■ BIND introduces an exclusive collaboration of fashion items aimed at Gen MZ tastes to create a special staycation season
■ A pop-up store will be in operation at Starfield Goyang for 7 days between June 17th to 23rd.
■ BIND aims to bring different types of companies together for its ‘BINDING’ collabo-relay
(2021.06.15) The fashion and lifestyle select shop BIND, which is operated by the fashion specialist company In the F (www.inthef.co.kr, CEO: Baek Jeong-Heum), has teamed up the new brand Earp Earp to launch an exclusive line of products in collaboration with Nongshim’s new product, Baehongdong Bibimmyeon.
BIND keeps a close ear to the ground to what millennials and Gen Z (Gen MZ) consumers enjoy, and responding to the trend in novelty collaborations, it decided to take on this collaboration in the spirit of ‘BINDING’ with different types of businesses. Together with Earp Earp, which is famous for its unique colors and designs, they decided to ‘BIND’ with Nongshim’s Baehongdong Bibimmyeon, a new product that became all the rage after it was launched in March. They did this in order to bring a small amount of joy to the lives of consumers, who have been fatigued with the coronavirus pandemic.
Earp Earp took its cute and kitschy aesthetic to create fashion items and goods that go together with the upcoming cool staycation summer and Baehongdong Bibimmyeon, such as pajamas, aprons, hand towels, picnic mats, and smartphone cases. By developing items that meet the Gen MZ taste for fun novelties, the collaboration not only satisfies their desire for fun but also satisfies their hunger.
These collaboration products are being exclusively sold at BIND and they are currently on sale on the BIND online mall, BIND Store, (https://bindstore.kr), as well as BIND’s offline location stores. There are also plans to hold various events and open a pop-up store at Starfield Goyang for seven days between June 17th and 23rd.
A representative from BIND said, “Not only are we presenting new and unique brands through BIND, we are also looking to continue collaborations that bring a variety of brands together to create synergy. Following on from this collaboration between Earp Earp and Baehongdong Bibimmyeon, you can expect the ‘BIND Collabo-relay’ to continue.”